Media Matters

Thursday, April 11, 2013
I am reading the most informative book about newborns I have ever stumbled across. One chapter addresses how parents should deal with this high tech, multimedia everything, day in age we live in. The book states that

how much time your baby spends in front of a screen is a responsibility we should assume from the start. TV, DVDS, computer games, and electronic toys have made their way into early childhood in a big (and potentially concerning) way. The "educational" DVD and video market alone is a multibillion dollar industry, and an estimated 2/3 of infants and toddlers spend an average of two hours a day in front of a screen. It is estimated that children today spend more time watching television than doing any other activity besides sleeping. 

NO TV for the under two set

The fact that so many babies and toddlers are watching television is somewhat surprising, given that the American Academy of Pediatrics has long and decisively discouraged any media use or screen time for children under the age of 2. That includes television, computers, and all of the numerous DVDS and videos marketed as educational for babies and toddlers. Although this recommendation has been met with understandable resistance in the parenting world, it is important to remember that it is based on some very real concerns. What children and infants really need most are positive interactions with real, live human beings.

Our Guidelines for Ava
  • Avoid television altogether until Ava reaches two years of age
  • Once she is two years of age, we will limit TV and other screen time to 1-2 hours per day of quality programming.  ( meaning age appropriate, informational,educational, and nonviolent)
  • We will turn off the TV during meals
  • We will monitor what Ava watches and discuss the content with her
  • Ava's room will be television free 

  • The average American child views 40,000 television commercials each years. 80% of those being for fast food, candy, cereal, and toys.
  • In 2009 the company that owns Baby Einstein products offered a full refund to anyone who purchased videos under the false assumption that they were guaranteed to make their baby smarter.

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